Lots of companies (86% according to the Content Marketing Institute and Marketing Profs) are using inbound marketing to increase visitor traffic to their websites and convert more visitors into leads, and marketers are increasingly ranking inbound marketing as more effective than traditional outbound marketing methods. In many companies (I would actually argue MOST companies), inbound marketing is seen as something that the marketing department does. While it definitely IS something that the marketing department should be doing, it is also something that the sales department should be doing as well.
Huh?
Why should your salespeople be doing inbound marketing?
Because its the easiest way to reach prospective buyers early in their buying cycle, when your chances are greatest of influencing their purchase…
