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In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors explain why print newsletters aren’t dead and can bring you the sales results you desire.
Today, the death of “old” media and offline media is wildly and foolishly exaggerated. For a wide variety of businesses, newspapers, print magazines, merge-mail like Val-Pak, the new USPS’ Every Door Direct-Mail, printed catalogs, and even the Yellow Page directories not only continue to work but provide improved and improving returns on investment…
Why Print Newsletters Can Be the Secret Weapon in Your Social-Media Marketing Arsenal
