In the olden days before the Ad Tech revolution, back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI.
Today, with new methods of measurement, a blurring of responsibilities across social, and the growth of content marketing, an organization’s success is built on solid results from its communication efforts. And neither marketing nor PR can do that alone.
What PR Can Learn From Marketing
Social media, smart phones, digital television, and big data in general have led to fractured audiences and the end of “news as an event.”
We no longer pick up the paper to read on the train in the morning or say, “Honey, leave the dishes be, it’s time for the 9PM news.” We receive aggregated news, in real-time, customized to us, through myriad sources and formats.
