Don’t give up on your email campaigns. If you feel frustrated by low click-through rates, keep one thing in mind: people tend to respond to emails at a higher rate than any other marketing channel.
It is possible that you just need to make a few adjustments to the emails you are sending to enjoy high open rates, high click-through rates and more sales.
Most businesses have disappointing open and click-through rates for their email campaigns. However, email marketing is as good as everyone says it is. You just need to approach it the right way. But first, let’s take a look at the wrong way.
Why No One Is Reading Your Emails (And How To Fix It) [GUEST POST]