Look, we’re sorry, but we have to begin this article with an inconvenient truth.
Using Google image search for visual additions to your blog posts and social media campaigns might be easy, but it’s a high risk strategy that can cost you a small fortune, especially as stock photo companies are now notorious for coming after you and dishing out significant fines.
Visual content is all the rage right now for one reason: it gets results. But why is it so effective? In an interview with Nieman Reports last year, Carnegie Mellon University’s Director of the Center for Cognitive Brain Imaging offered an explanation:
“Processing print isn’t something the human brain was built for. The printed word is a human artifact. It’s very convenient and it’s worked very well for us for 5,000 years, but it’s an invention of human beings. By contrast Mother Nature has built into our brain our ability to see the visual world and interpret it.”
So, visual content matters more than ever, and implementing a social media digital asset management (DAM) system isn’t just about keeping up-to-date with copyright legislation, it’s also about saving money. In many cases, it’s about saving a lot of money. But what types of visual content needs managing in the first place? Here’s a quick list of some of them:
Why Managing Your Visual Content is Critical to Your Social Media Marketing Success in 2015
