The Millennial generation is bombarded with over 5,000 marketing messages a day, resulting in poor twenty to thirty-something’s being left with an attention span of only around eight seconds.
It’s a wonder marketers even bother, given Millennials are also cash strapped, apparently don’t buy products (only experiences) and are burdened with debt. Millennials, a term coined by authors William Strauss and Neil Howe to describe people born between 1984 and 2004, are the most mused over and misunderstood generation in history.
According to one marketer writing in The Drum, content marketing “done right, can be the path to ad-loathing Millennials’ hearts”. Maybe the only path, since ads now get blocked and traditional push marketing doesn’t work.
And then there’s other brands that have opted for a more modern approach – just take a look at this press release from Chevy’s of their 2016 Cruze car…
