Customer experience should be at the top of SMBs priority list, and it is for many. According to Wasp Barcode’s Small Business Report, 43% of small businesses recognize that improving customer experience and retention are top strategies for revenue growth.
But they (somehow) don’t recognize that mobile is huge part of the customer experience equation. That’s a big mistake. Huge.
Mobile search continues to explode, and mobile social users more likely to interact with brands than desktop users, mobile isn’t just one touch-point of many –it’s arguably the most important touch-point….
