A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board – even as social communities are growing and more brands are advertising there. Fortune, covering the study, noted:
Last year, Instagram posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%.
Facebook, however, experienced an increase in brand engagement – 0.07% up to 0.2%. Still, when paired with another stat from the study – the fact that 80 percent of top global brands post regularly on the top five social sites, more than ever – paints a portrait of a social universe polluted with noise that’s garnering little response from audiences…
Why Is Engagement with Brands Online Down Even Though More Brands Are On Social Than Ever?
