We use email in our everyday lives and it has certainly been around for a while, since 1972 courtesy of Raymond Tomlinson.
Email allowed us to seamlessly send electronic communications then, and today it is a common marketing tool to drive customer engagement.
So why is email seen as the poor relation in the world of digital marketing?
Introduction
Today email is a common marketing tool to drive customer engagement.
I specifically say ‘customer engagement’ as we all know it requires not only opt-in but more importantly a common identifier in this case an email address…
Why is email seen as the poor relation in digital marketing?
