We told you Facebook was getting into marketing automation.
Let’s look at some of the specifics and examine the implications.
The multi-product ads, product recommendations API, and dynamic product ads are Facebook’s first foray into real-time recommendations. They’re going beyond the caveman-like logic of last product page visited or simple website retargeting.
You’ll be able to drive ads to customers at different points in the funnel, not just cart abandoners. And because you’re loading up your product catalog and using optimized CPM, Facebook can optimize which creative to show when.
Thus, I believe Facebook will bypass the drag and drop “campaign builder” GUI and instead have you load up goals, creatives, and targets. Then Facebook can do the rest, creating the right sequences for customers at different points in the flow.
