Every organization and any business of any size (including entrepreneurs!) must tell a variety of stories. Most of what we hear lately focuses on the core purpose story, also known as the brand story. And that is a really important story because, if it is done well, it says to the world who we are and what we value. Well done, this core story allows customers to see themselves in that narrative. This is just one piece of the larger strategic story puzzle.
Today, every business needs a larger story strategy that encompasses a variety of stories told by advocates outside of marketing and the C-suite. These stories must also be shared across the organization in order to bring product, engineering, customer service, marketing and HR into alignment to better act on the company’s core purpose…
