Are you looking for that perfect recipe to engagement that will lead to more conversions on your site?
If you’re like most marketers, you’re thinking, “Well, sure, we need as much engagement as we can get!”
But be careful. More engagement does not necessarily mean more conversions.
The truth is, too much engagement can actually be bad for your website. That’s why you need just the right amount of engagement in your conversion optimization recipe. Keep reading, and I’ll explain.
First off, what are the different types of engagement?
Engagement is a predictive measurement. By analyzing how users engage with your page and online content, you can predict their likeliness to convert. Essentially, there are many different ways that users are interacting with your brand online:
Why Engagement Doesn`t Always Lead to Conversions (& What to Do About It)
