Conversion Optimization: Merchandising Your Product Pages

Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes more traffic towards the checkout page and ultimately, to conversion.

We kick started our conversion optimization series off with 4 tips to build a strong homepage. In today’s post, we’ll spotlight 5 ways to create an effective, conversion-optimized product page.

Whether you sell retail products or subscription services, these five effective methods of optimization will help you create a product page that is designed to sell to your customers in a way that feels intuitive to your visitor…

Conversion Optimization: Merchandising Your Product Pages

CopyRanger

Rick Duris is CopyRanger.

Leave a Reply