Allow me to tell you two stories.
One is about a person who — through tragic accident — had part of his brain destroyed, leading to revelatory advances in psychology and brain research.
The other, about a stout, whiskered man who thinks sound decisions can come only from a cool head.
Do emotions affect our decisions? Do cool heads truly prevail when faced with choices?
And who cares? What does all this have to do the art and craft of copywriting andcontent creation?
