Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one.
To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content that people want to read and achieving their goals by aiming valuable content at their target audiences.
Of course, the plethora of algorithm updates by Google has put content centre-stage, to the extent that what were previously ‘pure’ SEO agencies now offer content marketing services. However, I don’t buy the argument that it’s just about content.
As someone working in online publishing over the past decade, I’ve always found that SEO can give you an advantage over competitors, and that still stands now…
