Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience
influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.
One such principle is “Gestalt.” It is a psychology term that means “unified whole.” The gestalt principles are established laws of visual perception developed by German psychologists in the 1920’s. These principles help define how we see and group different objects. Many designers follow these principles to better design and execute their message…
