Content marketing is the practice of developing content that, when it hits its mark, turns prospects into customers and customers into fans. But without analytics, you won’t know if your content has done its job.
The following 7 content marketing analytics tools will help you determine what’s working, what’s not, and what the ROI is on your content marketing efforts.
What to Measure
Before you can maximize content marketing analytics tools, it helps to know what to measure. Marketing strategist and author Jay Baer suggests four specific measurements when gauging content’s effectiveness. Briefly, they are: