Content marketing has shown that it’s here to stay. With brands and their agencies taking an increasingly content-centric mindset into their innermost strategic planning considerations, content has essentially carved out a role as the substance of digital marketing. Whether delivered via social media, email, mobile or splashy media campaigns, there simply is no activation to be had without compelling content to fuel it. But content marketing as we know it is poised for radical change over the next 12 months. So much change, in fact, that it might just look completely different this time next year.
Content marketers should be familiar with and planning for these three important forces of change:
1. Native is eating itself
With Facebook, Flipboard–and now Apple–developing their own content consumption experiences, these three important windows into news and information are pushing media companies to publish content in their respective native formats. This change was cemented with Apple’s recent announcement that it would transition its Newsstand “folder” into a full-fledged news aggregation and consumption app called “News”….
Why Content Marketing Will Look Radically Different In 12 Months
