SEO is all about content, it’s all about audiences and it’s all about engagement. Stop me if you’ve heard something like that before.
But have marketers lost sight of the foundations that search, and digital, are built on?
It seems like it’s getting harder to find people willing to talk about the virtues of good, solid search engine optimisation; the core technical proficiencies that make the web work.
Instead, people want to talk about content, creative, social engagement and all manner of audience metrics…
Why content marketing isn’t SEO – and why SEO isn’t just content
