“Content marketing” sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money.
I get questions like this — “Where do I get the budget for content marketing?” “How can I afford this?” “Why is it so expensive?” “Is content marketing really worth the cost?”
The Tough News About the Cost of Content Marketing
Here’s an email that I received just last week. This business owner was asking me about the cost of good content:
