Content marketers need rich media like baseball players need bats and gloves. It’s an essential part of any campaign, and here’s why everyone should be taking advantage.
Go Where Your Audience Lives Online
Thanks to the internet, the “build it and they will come” philosophy of engaging content no longer applies. You need to find where your audience congregates online — particularly their favorite social platforms — and develop rich media solutions to target users on those channels. If you don’t come to them first, they’ll have little to no reason to engage with your brand later…
