In this red-hot competitive marketing world, “content” is not enough. The focus needs to shift from writing to igniting – content ignition!
If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted.
In this post I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.”
The basic idea is that we want to remove every possible obstacle in our control so there is simply no excuse not to share your content!
Here we go. Let’s ignite …
1. Push the right buttons.
Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site.
Does that seem like odd advice? When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! In this case, the organizations are almost challenging their readers to share the content by denying them the convenience of a simple share button!