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It’s what the market expects from you, it’s how you get found, how you build trust, and how you convert knowledge into business and, of course, it’s a lot of work too. Because content creation has become one of the most time consuming and demanding functions inside many organizations, I’m always look for ways to help organization get it done in the most beneficial way.By now I’m guessing you’ve come to realize that every organization must produce valuable, education based content in order to compete in business today.
Many firms have added content creation inside the marketing department and hired writers and journalists in an attempt to feed the content beast. While this is a logical step I believe it misses the real power of content that resides in most organizations.
The need for content has moved beyond a traditional marketing department’s ability to create because the content an organization must produce today represents the voice of an organizations strategic point of view. In other words, content creation must be part of everyone’s job.
You can’t simply hire a marketing specialist and put them in charge of the blog. Marketing, sales, service, even HR, must take part in content creation if a firm is to tap the awesome power this idea brings. In many cases people responsible for many of the customer facing functions have more insight into what customers want and need than the marketing departments often charged with sole creation of an organization’s content.
