You’ve read a million list posts on how to do Facebook, Twitter, Instagram and (insert another social media network here) for your business. In search of faster growth, more engagement and that elusive return on engagement, you’ve tried tactic after tactic and tool after tool but it’s just not working the way you’d hoped.
Tactics can be great. And tools can save you time. But if you lose sight of this one simple principle, it’ll be all for naught: Social media at its core is social. It’s about real relationships with real people.
Businesses that anchor their social strategy on this golden rule have loyal audiences, bigger followings and more sales.
Why Being Human on Social Media Is the Best Strategy You’ll Ever Have
