Let me present to you one of the most painful facts from the online advertising industry:
Web users almost never look at anything that looks like an advertisement!
In fact, they are more likely to survive a plane crash than click on a banner ad.
As the Internet has evolved over time, web users have become increasingly indifferent to online ads.
And the reason behind such behavior of users? “Banner Blindness.”
This post introduces you to Banner Blindness and its roots (along with ways to defeat it). You’ll find the following sections inside:
