Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing.
While the original concept of ‘agile’ as a way of working was first popularised in the world of software development, it wasn’t until recently when applied to the realm of social media that we’ve started to talk about ‘agile marketing’.
Certainly real-time engagement with your customers can get you noticed. Oreo Cookies, for example, is famous for its ‘dunk in the dark’ tweet during the Super Bowl power outage…
