From celebrities jumping on board in both the entertainment worlds (DJ Khaled) and business (Gary Vaynerchuk) to brands and publishers testing stories and working with influencers, Snapchat can no longer be ignored.
So should you use it?
The answer, as with any channel, tactic, or technology, is a loud, unmistakable, “It depends.”…
Why a Snapchat Follower Is More Valuable Than a Follower Anywhere Else
