It may not be the “chicken or the egg” conundrum (I have documented proof it’s the chicken!) but in the wide world of web marketing, the question of “What comes first, the budget or the strategy?” is about as brain twisting as it gets.
I think most businesses tend to operate on the idea that you build the strategy and then decide if it fits your budget. Unfortunately, that idea lasts about as long as a new sitcom airing on NBC. But nobody wants to be the guy who holds out his hand with a wad of cash and says, “How much for that?”…
