image credit: Kevin Sequeira | StockSnap.io
The desire and ability to build strong brands is often hindered by the increasing complexity of today’s marketing world. With the overwhelming proliferation of new media and the changing demands of a new generation of consumers, is easy to go chasing multiple directions. The chef marketing officer (CMO) has a critical role to play in keeping the organization focused in what really matters in brand building as well as setting high expectations for the brand managers.
Building off the principles of Star Brands, those that are loved, profitable and shine above the rest, here are three unique responsibilities that the CMO has in driving focus in the brand building efforts:
Where Your Marketing Team Must Focus to Build an Enduring Brand
