During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here)
Criss Marshall was presenting a case study that day, and after hearing his story she wanted to add a few of her reflections on Rod’s insight, and the benefits marketers can receive by getting out of their ivory towers. I’m glad she did!
