Marketing and branding are two of the major buzzwords that we use in the industry. The confusing part is that non-industry professionals often mix up branding and marketing and use the terms interchangeably. There is a distinct difference between marketing and branding that can be easily explained. Before we jump into the differences we need to understand what each term means on its own. Both of them are powerful means of spreading information, but both have their own specific uses. Let’s clear up some misconceptions about the terms before we delve any further into their inherent differences.What Is Branding?
Branding is the process by which you reduce a company’s reputation to a single word. A brand is an easily recognizable representation of the particular company. Something that resonates with the user so that at a glance they know what they’re dealing with. Branding gives personality to a company and attaches an attribute to the company that appeals to the demographic of its core audience. Thus, companies such as Toyota are known for their reliability or Volvo is known for their safety records. Each of these brands have built their brands into easily recognizable traits that allow them to appeal to their customers in a unique way. It makes their business into more than just another faceless entity…
What’s the Real Difference Between Marketing and Branding Content?
