Any business trying to do sales & marketing online should have both a content strategy and a social media strategy. It’s important to not only know what you want to create, but to have a plan for communicating and distributing it to your audience. These two strategies can either be identical, wherein your social media IS the content you want to share, or they can be quite separate, meaning your content stands on its own and social media is simply the tool used to disperse it. This post will discuss what determines the relationship of content and social strategy and how to tell which approach is right for your business.
What’s the Difference Between Content Marketing and Social Media Marketing?
