Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
(Where are my Star Trek fans?)
As marketers, it’s no longer enough to be building the best communication with sales; it’s vital that we deliver the highest quality prospects to the sales team andreduce the amount of time spent on unqualified inquiries. And this can only be accomplished with the right insights.
In this blog, I’ll cover two trends that are driving the demand from the sales team for higher quality leads, and how a strong marketing automation platform can help you provide your sales channel with greater insight into audience behavior: