Looking for a new way to bring more traffic to your website? Try seasonal SEO. It’s a strategy successful bloggers often use to get more exposure in search engine results — and increased visibility via social media.
Seasonal SEO brings additional traffic to your website during – you guessed it – a specific season like Easter, Christmas and the End of Financial Year when these keywords are at their highest peak.
You could even target a popular one-off event like a Kylie Minogue concert, a movie launch or when your favourite Royal comes to your city!
Let’s take Easter, for instance. When Easter is approaching, people would be searching Google for various products, services or information about:
- “hotels for Easter weekend”
- “gift ideas for Easter”
- “where to buy Kinder Easter eggs”
- “how to make Easter eggs”
- “things to do on Easter Sunday”
If you have a beach house on offer for Easter weekend, you could adjust your SEO strategy and optimise your website to attract people who are searching for any of these keywords…
