I had just launched my blog.
The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian forest. A bit green, very unknown and hidden.
It was 2009 and blogging and the social web were new and just emerging from the primordial swamp on the start of the journey of digital evolution. Tools were raw or non-existent and everyone was trying to work out how to get traffic without paying for it. SEO scammers were still plying their trade and Google AdWords was getting too expensive…