I’ve been thinking about career paths lately – partly because people are asking about mine. Beyond that – I’ve been thinking about what I’ve learned that could help other content marketers assess their own careers and figure out what the heck they’re doing with their lives. No rock star ever rose to fame after playing his first gig, and that’s not likely to happen to you afterpublishing your first blog post, either. So what’s the big picture?
The way I see it, content marketers go through four distinct career phases. There may be some overlap and some ups and downs, but here’s my take on understanding where you stand now and where content marketing could take you…
