All small businesses and sales professionals should have their own marketing action plan. With buyers becoming better educated and the marketplace place becoming more crowded with other small businesses and sales professionals, it is essential to have specific goals to attract attention and build relationships. Small Business Coaching Tip: The keyword here is ACTION.
Assess Critical First Step
For those who have engaged in a strategic planning process, they have already engaged in assessing the marketplace. This begins with vision and mission and ends with results. Unfortunately from my experience, the super majority of small businesses and sales professionals have not taken this critical first step. What may happen is creating the wrong goals and focusing on the wrong results. These misdirected activities derail the action with any marketing plan.
