We’ve seen it time and time again. Despite the popularity of Twitter and its ability to connect brands with their audiences, some companies still have inactive Twitter profiles. On a positive note, things are starting to trend upward a bit. Back in 2012, only 73% of Fortune 500 companies had active Twitter accounts. Today, that number is up to 83%. That means the top companies realize the importance of participating on Twitter, instead of just being a dead profile.
So what exactly is your business missing out on by not engaging? And what can you do to improve your Twitter activity so that it’s a useful tool instead of a burden? Let’s see!…
What Your Twitter Activity Says About Your Business
