One of the most significant recent trends for startups and web businesses has been the explosion of content marketing. But how can giving away free content help you build a profitable business?
Sometimes called branded content or custom media, content marketing means creating content for your target audience that’s so valuable you’ll become recognized as an authority in your niche. When that happens, you’ll have created yourself a new audience that trusts you enough to give you business, buy your product or service or opt-in to your mailing list.
What You Should Know About Content Marketing
