How are ecommerce brands using content marketing?
In this post, I’ll look at some examples from retailers which show how it can be done.
Ecommerce and content marketing
The content used here has a number of purposes:
- Raising brand awareness.
- SEO. Effective content can help sites to rank for certain products or services.
- Audience-building. A good content operation can build and retain an audience for a retailer.
- Help and advice. How-to guides and other advisory can help to show how products can work and push customers further down the purchase funnel.
- Improving social reach. Rather than just posting products and offers, content gives brands something else to post on social channels.
- Selling. It’s not all about the hard sell, but content can help to feature and raise awareness of products.
Here are some examples of retailers useing content well, for some or all of the purposes mentioned above…
