The average blogger only has two concerns.
The first is obscurity. She is a total stranger in a vast world loaded with people — unknown, inconspicuous, and insignificant. Odd, considering there are so many people online.
But it’s a simple law: We all start at the bottom.
One recent study discovered that the average British blogger had only 285 subscribers, received 18 comments a day, and earned about $120 a month.
That’s the reward for someone who’d been blogging for two years and eight months. Yes, those surveyed also worked full-time jobs.
In an informal poll, the traffic to an average blog was around 60 to 120 views a day.
Frustrating stats for anyone trying to get attention. The pain is enough to make a shy bald buddhist reflect and plan … a packet of rainbow dust for the first person to finish the lyrics.
The obscurity antidote
This is why author and Boing Boing co-editor Cory Doctorow campaigned so heavily about giving his books away for free.
This is why Leo Babauta uncopyrighted all of his articles.
And this is the foundation of content marketing.
The principle is simple: Build an audience through free content.
What You Need to Know to Make a Living as a Blogger Right Now
