Social marketing campaigns earn brands leads, user-generated content, and a deeper engagement between the organization and its fans. A campaign that drives these results is already a winner—but what makes an actual award-winning campaign?
There are several big awards specific to the social media industry, including the Facebook Awards, the Webbys, the Shortys, and the Mashies. The Facebooks and the Mashies, as you might expect, are given by Facebook and Mashable every year to the best campaigns that involve social marketing, while the Webbys and the Shortys are independently run by the International Academy of Digital Arts and Sciences and Sawhorse Media, respectively…
What You Can Learn from Award-Winning Social Media Campaigns
