Four Lessons in Content Marketing from Gaming Platform Twitch
Visitors stream online computer games on the Twitch Interactive stand at the Gamescom video games trade fair in Germany in 2014. Credit: Krisztian Bocsi/Bloomberg
There has been a rapid rise in popularity of one particular gaming platform — Twitch — which has generated significant attention since being acquired by Amazon last fall. Twitch is a site on which competitions among the world’s top video gamers are streamed live, and millions of users worldwide log on to watch. However, the platform’s reach and pull go beyond offering an outlet for gamers; it’s also been successful in providing an immersive, interactive and relevant service that ultimately drives content engagement. How Twitch does this is something all marketers should take note of and apply in their content creation process — on whatever platform they are using…
