Outsourcing your B2B copywriting to a freelancer can be a daunting task. Choosing the wrong copywriter can cause project delays, increase your workload and cost you more in the long run. However, choosing the right copywriter can make your life easier, improve your marketing results and help you produce more content – faster.
Many B2B marketers try several copywriters before they find the best fit. Make your search easier by looking for the following traits:
1. Experience in Your Industry
Some copywriters are generalists, which means they write about everything from health supplements to electronics. Generalists can be a good choice for agencies that work with both B2B and B2C clients and need a writer who can adapt to anything. However, a generalist may not be the best option for B2B companies with technical or complex offers.
If your product or service has a steep learning curve, look for a writer who has prior experience in your industry. I’ve had several clients come to me after working with generalists who didn’t understand their industry. This caused delays as the copywriters turned in copy that couldn’t be used…
