So you’ve decided to partner with a marketing firm. As you initiate such a partnership, various stakeholders at your company may have certain expectations in mind: that your partner will deliver a certain amount of new leads in a specific amount of time, that they’ll take work off your plate or that they’ll double revenue by the end of the year. But how can you establish what is actually realistic, both with your new partner and with people inside your organization? And what should you do to ensure that this new relationship helps you achieve your goals?
Both before you begin searching for a new marketing partner and after you’ve signed the contract, you need to accurately set expectations for yourself, your team and your firm about what the new partnership will bring to the table. It all begins with knowing what to ask for. Here are a few key things you should expect from any marketing partner you’re considering working with:
