You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do?
First thing: Don’t panic.
Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011’s emphasis on strong content) and Penguin (2012’s crack down on over-optimizing and keyword-based anchor text)…
