Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales …
And sometimes, doing more works. Blogging more, for example, can increase traffic and leads.
But other times, doing less is actually a much better idea.
Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you’ve got to figure out how to get more results without actually doing more work.
This means you’ve got to be ruthless about cutting ineffective tactics from your marketing so you can focus on the effective ones. By not doing what’s failing, you’re making room to do tasks that actually matter to your business — and drive real results.
So, what should you cut? While there are probably quite a few things you should think about stopping that are personal to your business, below are some common tactics most marketers should stop doing in the next year (and beyond).
