Recently, a limited edition Iron Man-themed Samsung Galaxy S6 was bought for $91,000 (almost 100 times its retail price) by a Chinese bidder. Surprisingly, the geek branding wasn’t what raked in this abnormally high bid. The reason for the bid was its serial number of 66. The number 6 is a lucky number in China, and so 66 was considered “double lucky,” according toAndroid Authority.
Why is that story important for you to know? Because it’s just one of the many instances where cultural traditions and have affected the outcome of a marketing strategy. Even though the serial number choice was accidental, this single sale yielded more profits than the sale of four of the Iron Man S6 cellphones combined.
In today’s extremely globalized world, it is imperative to consider any marketing and sales strategy from a cultural perspective…
What to Consider Before Launching a Marketing Campaign in Another Country
