Searching for someone to run your social media efforts can be both an eye-opening and frustrating experience. It might seem that, of the applicants who can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be tied back to a business’ bottom line, more often than not, social media marketers aren’t moving the metrics CEOs care about.
Years after the very first “Can we measure the ROI of social media?” blog post, the role of the social media community manager hasn’t evolved much in the ways of goal-oriented, metrics-driven marketing. It’s possible this is because many companies haven’t figured out the right way to measure the ROI of their efforts, so they don’t know to hire someone who can help them drive real business results…
What the Best Social Media Community Managers Actually Do in Their Jobs
