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Digital marketers are constantly on the alert for the Next Big Thing. Each time a social media channel gains rapid membership or a new iPhone rolls out, it’s evaluation time. Is the audience there to justify migrating paid advertising costs? Recently, there’s been a lot of buzz around the new Apple Watch; specifically, which brands will be launching inaugural apps and how marketers can make use of the tiny real estate this wearable will offer up. According to GlobalWebIndex, only 11% of Internet users report owning a smartwatch, but a quarter of online adults in the US and UK say they are interested in using the Apple Watch — so, not a massive user base off the bat, but there’s some potential for brands with customers who don’t mind shelling out $349 or being the first to test pilot new consumer tech…

What the Apple Watch Can Teach Us About Social Marketing